Alpine Residences becomes Alpine Resorts! 17 Sep 2024

September 2024 marks a turning point in the history of Alpine Collection and its Alpine Resorts brand. To meet the Group's high standards, the excellence of its services and facilities and the quality of its customer support, Alpine Resorts is changing and becoming Alpine Resorts! Alpine Resorts is renewing its brand identity for a complete modernisation and to position itself as a leader in the mountain market.

Alpine Residences becomes Alpine Resorts!

Alpine Resorts harmoniously brings together high-end accommodation in the mountains, hospitality services and luxury living. By opting for Alpine Resorts, tourists enjoy the very best the mountain has to offer: comfortable units nestled between the slopes of the world’s best ski resorts, affording breathtaking views of alpine peaks.

The hotels and resorts of Alpine Resorts are designed to offer optimal comfort and deliver unforgettable experiences. Be it for a quick jaunt among friends or a family get-together, Alpine Resorts guarantees exceptional stays in its many apartments or chalets. And to top off a perfect mountain holiday, these hotels and resorts feature wellbeing places where relaxation is key, along with gourmet eateries that serve refined cuisine. Dedicated to creating unforgettable memories, the Alpine Resorts experience represents the promise of extraordinary moments.

Strategic position

1. Modernisation of the brand identity: with a strong focus on the monogram so that it becomes an easily identifiable emblem.

2. Simplification of the identity: more sober, more trendy, more minimalist.

3. Bringing out the luxury side of the brand: in line with the positioning of our projects.

Logo design

The Alpine Resorts logo has been completely redesigned under the new positioning.

Alpine Resorts is undergoing a strategic rebranding to strengthen its identity and further distinguish itself in the sector. The repositioning aims to modernise the company's image while emphasising its values of authenticity, excellence and quality. With a new visual identity, Alpine Resorts aims to offer a more coherent customer experience and make a lasting impression.

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